Gascoyne Horticulture Industry
The Gascoyne region is well known for its horticulture. The region’s temperate climate, abundant natural resources and good biosecurity status allow a variety of produce to be grown, with seasonal advantages to meet market demand.
Most production is in the Carnarvon Horticultural District along the Gascoyne River Delta, with around 170 farms operating on 1,200 ha. Horticulture is the single largest primary industry in the region with an annual production value of over $80 million in 2015.
Despite the size and value of horticulture, the industry is facing some real market challenges.
Intensifying competition from other horticulture regions in WA, interstate and overseas along with rising production costs and a high
dependency on the market in Perth combine to create urgency for businesses to adapt faster.
Important strategies will be to achieve scale with selected products, diversify markets and concentrate more on meeting consumer demand for differentiated or niche products.
In the past, the sector has tended to be reactive to policy changes and external pressures rather than proactive as an industry.
The challenge ahead is for a more coordinated regional approach across businesses to set specific priorities and strategic objectives and drive implementation.
Overcoming these market challenges means more effective collaboration and developing influential relationships with:
- Selected industry groups (e.g. Carnarvon Growers Association, Vegetables WA and Horticulture Innovation Australia Ltd)
- Major businesses invested in domestic/overseas horticulture value chains and
- Other primary industries in the region.